Domino's Case Study

 Essay about Domino’s Example

Case Study

Domino's Pizzas safeguards

1000s of customer transport

with new in-store technology

Customer obstacle

From on the web orders and iPad applications to current delivery tracking, technology is definitely fundamental to the customer experience for Domino's Pizza. To ensure it is 660-plus dispenses in the UK and Ireland can continue to deliver clean pizzas because promptly as is feasible to a growing customer base, the corporation needed to update its heritage in-store systems.

Computacenter answer

Customer schedule

• Cost Reduction

• ontinuous Improvement/Innovation


• Growth/Business Transform


• Product Completion Service

• Configuration & Logistics

• Desktop Immigration


Lenovo desktops, HEWLETT PACKARD thin client

terminals, Cognitive printers, ELO touch


June 2012


As part of the ВЈ5. five million IT refresh job, Computacenter is in charge of sourcing, configuring and installing the new technologies in Domino's Pizza retailers. Thanks to Computacenter's industrialised processes and extensive logistics procedure, the THAT refreshes could be completed over night with lowest disruption to stores and the customers.


The update will provide Domino's Pizza stores with the technologies they need to proficiently process consumer orders and continue to deliver high-quality food. The setup will also ensure that the company decrease IT support and training costs and meet their ambitious growth targets.


Domino's Pizza

Customer profile

Passionate about new pizzas

By gourmet pizza and oven-baked subs to chicken wings and cookies, Domino's Pizzas has become synonymous with providing fresh food promptly. The first Domino's Pizzas store in britain opened in 1985 – there are now more than 660 shops throughout England, Scotland, Wales and Ireland. The stores are operated while franchises underneath the Domino's Pizza Group banner.

Working with

Computacenter has

enabled us to deploy fresh

technologies to the stores

in a shorter period of time.

Colin Rees

IT Director

Domino's Lasagna

More than 20, 000 persons work in the UK and Irish stores in addition to a range of support functions, which include marketing, IT, training and fresh bread production at the company's three commissaries in Milton Keynes, Penrith and Naas, Ireland in europe. Domino's Pizza's expertise and keenness for delivering hot and fresh pizza has gained it quite a few awards and the loyalty of millions of pizza lovers around the world. Founded in america in 1960, there are now much more than 9, three hundred and fifty Domino's French fries stores much more than 75 countries

The organisation's quest is to be the best pizza delivery company on the globe, which it hopes to achieve by incorporating high quality food and excellent customer care with innovation and great people.

Business concern

Responding to development and buyer demand

Because of its reputation for consistently delivering great food promptly, Domino's Pizza has experienced considerable progress in recent years.

Since the beginning of 2006 plus the end of 2010, the business opened more than 250 fresh stores in the UK and Ireland with system sales for 2010 topping ВЈ485 million. Their goal is to reach you, 200 shops by 2021. In 2012, Domino's Pizza Group will also be increasing its reach into Philippines.

Colin Rees, IT Director, Domino's Lasagna Group, left a comment: " With individual shops and the client experience extremely dependent on technology, we need to ensure that our THIS systems can keep up with speedy growth. ”

Domino's Pizzas has started the use of technology as part of the lasagna delivery model. In 1999, it absolutely was the initially the initial pizza delivery company in the world to offer country wide internet purchasing. Ten years afterwards and on the net sales accounted for a quarter of delivered orders.

" We can receive up to £1 , 000, 000 worth of orders per day via each of our online systems, which means It is just a major take into account the profitability from the company and individual dispenses, ” responses Colin.

The corporation has also introduced...