Uniliver Business Profile

 Uniliver Company Profile Dissertation


Unilever Company account

" By making and selling brands that meet up with people's day-to-day needs, we have grown as one of the world's largest buyer goods businesses. " (Unilever Environmental functionality report 2003(Unilever 2003)

Unilever is usually part of the Unilever Group, which is owned by Netherlands-based Unilever N. V. and UK-based Unilever PLC and features two global divisions, Residence & Personal Care and Food. Via an equalisation agreement, they function as a solitary unit with all the same board of 8-10 Executive Directors and the same set of 12 Advisory Company directors (Unilever 2002).


The Unilever Group was created in 1930 if the UK cleansing soap maker LEVER Brothers merged with the Dutch margarine manufacturer, Margarine Unie. The Nederlander companies of Van den Bergh and Jurgens, which usually formed the core of Margarine Unie, were firmly rooted in Western The european countries, while Lever Brothers concentrated on the UK and the countries which at this point form the Earth. Both beginning firms used the same recycleables to make goods such as margarine and soap. Today, Unilever has functions in about 100 countries and its goods are on sale in 150 countries worldwide (Unilever 2003). Over a third of their capital expenditure in 2001 took place beyond the industrialised market segments of The european union and United states (Unilever 2002).

The business markets about 400 brands worldwide; several have global appeal, others are regional/local brands developed to meet regional or regional preferences. You’re able to send global meals brand names consist of Iglo, Bertolli, Hellmann's, Knorr, Lipton and Magnum. Residence and Personal Proper care brands include Dove, Lux, Omo and Sunsilk. Designer fragrances brands include Cerruti, Calvin Klein and Lagerfeld Classic.

Unilever was debatably the world's first manufactured goods producer, and is continue to one of its biggest companies with operations in every single corner in the globe. " Meeting the everyday requires of people everywhere" is how a group identifies itself. It is...